TYPOGRAPHY

The typefaces in PEACH were chosen for their simplicity and legibility.

LOGO : MONTSERRAT

"The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century."

USE:
- Only use within the logo and sub-logo.
- Only use capital letters.
- Use slightly wider letter spacing / kerning, to give a feeling of space and freedom.

HEADINGS : LATO

"The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness."

HEADING THIN (100)

HEADING LIGHT (300)

HEADING STANDARD (400)

HEADING BOLD (700)

USE:
- Only use within the main and subheadings.
- Best contrast achieved when used as capitals throughout.
- Default linespacing of 120% recommended (but may vary with environment).

BODY (MAIN TEXT) : OPEN SANS

"Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms."

Main body light (300): The quick brown fox jumps over the lazy dog's back 1234567890. The quick brown fox jumps over the lazy dog's back 1234567890.

Main body standard (400): The quick brown fox jumps over the lazy dog's back 1234567890. The quick brown fox jumps over the lazy dog's back 1234567890.

Main body bold (700): The quick brown fox jumps over the lazy dog's back 1234567890. The quick brown fox jumps over the lazy dog's back 1234567890.

USE:
- The main typeface used within PEACH.
- Ideal size between 10 - 16 px.
- Default linespacing of 160% recommended (but may vary with environment).

SERIF (ALTERNATIVE TEXT) : LORA

"Lora is a well-balanced contemporary serif text typeface with roots in calligraphy. A paragraph set in Lora will make a memorable appearance because of its brushed curves counterposed with driving serifs."

Alternative body standard (400): The quick brown fox jumps over the lazy dog's back 1234567890. The quick brown fox jumps over the lazy dog's back 1234567890.

Alternative body bold (700): The quick brown fox jumps over the lazy dog's back 1234567890. The quick brown fox jumps over the lazy dog's back 1234567890.

USE:
- For text that needs contrast from the main body of text (eg quotations).
- Ideal size between 10 - 16 px.
- Default linespacing of 160% recommended (but may vary with environment).